For example, why not set up a sandwich board outside your shop with some eye-grabbing text or art? Doing so can make passers-by stop and pay attention. Did you know that Starbucks spends more money on employee health benefits than coffee beans? Starbucks recognizes that happy and healthy employees perform better and are generally more pleasant. Accomplishing that starts with hiring the right people and treating them well. Offer competitive compensation, provide ample training, and strive to be a great place to work.
These steps will lead to happier employees and higher levels of performance, which in turn lead to better retail experiences and more satisfied customers. When it comes to retail and social media, there are three platforms you should seriously consider: Facebook, Instagram, and Pinterest. These are the most consumer-centric networks, making them ideal for merchants. Pinterest has the added edge of being a platform people specifically go to conduct research before they purchase something. Mark Zuckerberg himself said that they will be rolling out changes to the News Feed to prioritize content from friends, family, and groups, so business pages will have to fight even harder to get exposure.
Start a Facebook Group — Facebook lets you create Groups for your business or brand. Think of Facebook Groups as clubs or communities where your most engaged customers and fans can congregate. While you can talk about your products and business, the primary purpose of having a Facebook Group is to allow your customers to connect with each other. The Group is very active, and people use it to share their workouts, ask questions, dish out tips, and more.
See if you can do something similar for your Facebook presence. The good news is, Facebook has a variety of ad products with robust targeting capabilities that let you zero in on your specific audience. The best thing to do is test different advertising solutions, then keep track of your metrics e. Take note of the numbers, then use those insights to determine your ROI. This will help you figure which ad types are right for you and how much to budget for Facebook advertising.
Here are some best practices to consider:. Curate your visual content exquisitely — Your Instagram posts should be anything but random. You need to create a clear brand aesthetic so when people visit your profile, they get a quick idea of who your brand is.
You can see instantly from their collection of photos that their brand produces casual clothing items and likes a clean neutral palette with pops of color. Ask yourself, what kind of first impression do you want people to have about your brand? Find the answer then figure out how to make it come to life on your Instagram page. Make liberal use of Instagram Stories — Instagram Stories allow you to be more informal with your aesthetic, as people expect Stories to be more spontaneous and less curated. You can use them to give people behind-the-scenes glimpses at your store or showcase new products.
A secondary feature of Instagram Stories is that you can create a few permanent ones to display on your profile, highlighting things you really want your potential customers to see. Check out what Peridot Decorative Homeware is doing. The retailer uses these permanent Story spots to make it easy for people to view interior designs, shop for items, and more. They even created custom Story cover images to make them look more attractive!
Pro tip: rather than putting the hashtags right into the caption, post your picture without hashtags and immediately comment them. It looks cleaner than putting hashtags in the caption.
Looking for inspiration for what to post on Instagram? Remember that curation is key — Like your Instagram profile, make sure that your Pinterest boards are carefully curated. Crew , as you can see, has boards that make it easy for you to look at their jeans, their prints, or their stripes. But make sure it fits your aesthetic. The Pizza Company.
Two small pizzas and one soft drink. Breakfast buffet for one adult. For one: minute full-body spa treatment of choice. Flame and Bake. AED to spend on any food and drink. AED to spend on Middle Eastern cuisine. AED toward food and drink on the menu. Gloria Jean's Coffees. AED 50 toward a choice of two items from the whole menu. For a child: lunch or dinner buffet with soft beverages.
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For one child: pool and beach access. Lunch buffet with free-flowing soft beverages and water for one. Khayal Restaurant at Marriott Al Forsan. For one child: lunch or dinner buffet with free-flowing soft drinks and chilled juices. For a child: lunch or dinner buffet with two soft beverages. Little Mexico. Al Mahara Diving Center. For a child: two-hour guided Eastern Mangroves kayak tour. Chocolate Republic. AED 60 toward food and drinks. Le Meridien Abu Dhabi.
For a child: pool and beach access with lunch buffet and free-flowing soft beverages. For one: all-you-can-eat sushi on Saturday and Tuesday. Cantina Laredo. Washing Machines View All. Croma 6. Whirlpool 7. Whirlpool 9. Samsung 6.
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